Commanche Marketing

Comanche Marketing is a FREE newsletter containing short, practical marketing tips oriented towards small, service businesses but applicable to businesses of all types and sizes. Though hosted by the Service Roundtable, Comanche Marketing is not limited to the industries the Service Roundtable targets.

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173 Simple Ways to Get and Keep Customers
Tuesday, April 1, 2008

You Can Unsubscribe At www.ComancheMarketing.com

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This is Comanche Marketing. It’s an email newsletter with marketing and business tips for small business in general and in-home service businesses specifically. If you like it, refer a friend. If you don’t, visit www.ComancheMarketing.com and unsubscribe. If you don’t want it, I don’t want to send it to you.

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173 SIMPLE WAYS TO GET AND KEEP CUSTOMERS

I had this brilliant idea after the last Comanche. I thought I'd edit the video of a presentation or two and roll this out. Nothing's simple. In the end, I had to switch to a different machine and break the video up into a series of segments to get it to look good. It would have been faster to write transcribe the presentation and edit the text file.

After investing way too much time, I figured I better get as much mileage out of this as possible. If you're looking for some simple, easy, some obvious, and some not-so-obvious ways to give your business a kick, watch the different parts of this presentation. It contains 173 different ways to get and keep customers. Minus the segment intros and outros, this is a 45 minute presentation. It's broken up into the following 18 segments:

(01) - Introduction

97 Simple Ways to Get Customers:

(02) - 20 Low Cost Ways To Get Customers
(03) - 21 Free Marketing Ideas
(04) - 25 Off The Wall Ways To Get Customers
(05) - 8 Ways to Boost Average Tickets
(06) - 9 Ways to Generate More Referrals
(07) - 9 Simple Promotions
(08) - 5 Ways to Exploit Environmental Hysteria

76 Simple Ways to Keep Customers:

(09) - 13 Retention Steps to Take At Once
(10) - 7 Ways to be Easy to Do Business With
(11) - 4 Unusual Ways to Keep Customers
(12) - 12 Ways to Build Memorability
(13) - 8 Ways to Build Loyalty
(14) - 11 Newsletter Tips
(15) - 6 Measurements To Keep You Focused On Customer Retention
(16) - 3 Tips For Handling Complaints
(17) - 12 Service Agreement Tips

(18) - Close

All content shown in the presentation is available for Service Roundtable Members in the Download Center. If you aren't a member, it's only $50 to access it. Why not click the link below and try it for a month?

http://www.serviceroundtable.com/SignUp/Default.asp?pid=comanche

The files were prepared as Windows Media Videos (wmv). Click the link below to download the files...

https://www.serviceroundtable.com/freebies/default.asp

If you like this, feel free to forward this email to a few friends.

Next: Back to Affinity Marketing

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Refer a Friend

If you enjoy Comanche, refer a friend. Send them to www.ComancheMarketing.com

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Sponsored By The Service Roundtable

Comanche Marketing is sponsored by the Service Roundtable. If you’re in the plumbing or air conditioning industries or you serve contractors in those industries, you ought to check it out at www.ServiceRoundtable.com.

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Testimonials

I think anyone ought to have their head examined for not taking a FREE subscription. Course if they wouldn't take a subscription of Comanche Marketing, I doubt they had a head. I have not only enjoyed the information but that which we have implemented has paid wonderful dividends and not all those have been money.

Michael Curtis
Artic Air
Palatka, FL

Comanche Marketing Is "Making A Difference" To Businesses Like Yours.

One of the biggest problems facing small business owners like myself is knowing how to market and advertise. We can spend loads of money without a plan and the end result is very little or no exposure or worse, the wrong exposure. I have found Comanche Marketing tips to be so helpful and have already implemented several in our business. We sent the 4th of July letter to our customer base and have had very positive feedback. We ordered new magnets and "beefed" up our Thank You notes and follow-up calls to our customers.

Our plan for the moment is to focus on customer retention (make the ones we have amazed with our service) and slowly (through the right medium) expand with new customers as well as learning to "sell" to our existing customers. All of this was a result of Comanche Marketing. These are just a few of the many changes that we have made thanks to Comanche Marketing. It is making a difference for people like us.

Debbie Nix
Vice President
Southern Plumbing & Electrical, Inc.
Aiken, S.C.
 

The ideas generated, either direct or indirect, better serve our industry... It amazes me some of the things that you present. They vary in content and direction. That is an excellent tool.

Tom Steiger
area51hvac.com, Inc.
 

A wonderful way to supplement your business marketing ideas. We are very fortunate to have Matt and his expertise as a resource.

Gene Burch
Gene Burch Plumbing & Heating
Novato, CA
 

A welcome tool for me.

Kathy Love
PDL Listowner
Presdient, Gene Love Plumbing Service, Inc.
West Columbia, SC

Content [that is] so appropriate for a particular approach I am looking for.

Mary Crane
Crane & Son Plumbing & Heating
Santa Rosa California
 

Information and advice I can use; practical and to the point.

Hamilton Wallace
Wallace Resources
Scottsdale, AZ
 

Coming from a high-energy person, anxious to share knowledge and experience with others, toward the improved skills of all.

Alan Jones
Triatek, Inc.
Norcross, GA
 

The Comanche marketing tactics program has been an integral part of our HVAC Comfortech program for three years. All the speakers receive rankings from the seminar attendees. Comanche marketing always ranks number one or number two in the standings. It's a superb combination of practical, hard-hitting advice that business owners can implement today.

Mike Murphy
Editor-In-Chief
Contracting Business Magazine
 

Rich in value and application… insight into often overlooked aspects of marketing via, among other elements, enhanced customer service.

Reuben Gordon
Manager, Marketing and Public Relations
Molly Maid, Inc.
 

The ideas, tactics and concept of "marketing all the time" presented by Matt Michel of Comanche Marketing fame provoke the thought process you need to stay ahead of the pack.

Frank Campisi
Bruni and Campisi Plumbing & Heating Inc.
White Plains, New York
 

As a marketing consultant and a college professor in marketing management, I can safely say that Matt Michel's advice is priceless, practical and proven -- no rehashed, recycled stuff that only 'looks' good (like most of the stuff we get these days)… [Comanche Marketing is] a 'must-read' to my own clients and students.

Michel Fortin, Ph.D.
Success Doctor
Ottawa, Ontario (Canada)
 

Some of the most thought-provoking, intelligent and helpful pieces that I've ever come across in running our family's business. They are insightful and often deal with topics or issues that we're facing at that time in our business.

Michael A. Bohinc
Chief Financial Officer
Norhio Plumbing, Inc.
Aurora, OH

 

I can't believe how many brilliant, but practical ideas come out of Comanche Marketing. I subscribe to about a dozen newsletters and online e-zines devoted to marketing tips and ideas, but this is the best.

Jim Olsztynski
Editor-Publisher
PHC Profit Report
 

Great source of ideas, information, and motivation.

Steve Nadler
Consumer Service Manager
Price Pfister, Inc.

 

A powerful tool to reinforce my expectations of our employees. During a staff meeting I can speak until I'm blue in the face regarding the customer service skills I expect from our employees, but now I can show them in writing how to handle complaints, service commitments, personalization of service, answering the phones, and problem solving.

Dale T. Brose
Building Department
City of Moreno Valley, CA

 

Matt Michel's Comanche Marketing tips are some of the best, and are most understandable. The language is plain. No statistical nor demographic "jargon" is used. It is hard to believe in reading that people do not know these facts and techniques. But in everyday practice successful marketing techniques are not put to use in our industry. I have recommended Matt's tips to many people and would not hesitate to recommend them to anybody in business.

Rod Stine
Heatorac
Silver Spring, MD
 

Wonderful. Full of fresh ideas.

Mark Eatherton
Advanced Hydronics
Denver, Colorado