Tim Herbert


Thursday February 14, 2019 9:00 AM CST
Friday February 15, 2019 5:00 PM CST

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Service Nation Alliance  
750 Canyon Dr
coppell,TX 75019

Driving Directions 

Hotel Recommendations

Hilton DFW Lakes
1800 Highway 26E
Grapevine, TX 76051

Courtyard by Marriott Dallas DFW Airport
2200 Bass Pro Court
Grapevine, TX 76051

Springhill Suites by Marriott Dallas Airport
2240 W Grapevine Mills Cir.
Grapevine, TX 76051
Phone- 972-724-5500

Branding/Selling Private Labeling:
Market Dominance
February 14-15 , 2019

Who Should attend: Owners, GM's, Office Manager, and Marketing Manager.
  • Introduction, The Three Legs of Marketing
    • Success Strategies
    • Separating Your Company from The Pack
  • T.O.M.A. Top of the Mind Awareness
    • Working on the big picture, Many Layers of Branding
    • What's included in branding?  
    • What types of marketing works for T.O.M.A.
  • Time Frame of the Branding Cycle
    • How long should a branding cycle take
    • Short Term Themes vs. Culture Branding
    • Is Pixie Dust Branding?
  • Budgeting for the long run
    • How much? is too much? Branding vs. Call to Action
    • Percentages of your Budget
    • Startup Company, Young Company, Established Company
  • Privet Labeling
    • What to choose
    • Slogan
    • What fits your culture
For more information about joining the Service Nation Alliance for HVAC or Plumbing, please call 877.262.3341.

**Training Cancellation Policy**

Please let us know if you can not make the training ASAP.