Tim Herbert


Service Nation Alliance Training Facility 
750 Canyon Dr Ste 200
Coppell,TX 75019

Driving Directions 


Friday March 29, 2019 8:00 AM CST
Friday March 29, 2019 4:30 PM CST

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Hotel Recommendations

Hilton DFW Lakes
1800 Highway 26E
Grapevine, TX 76051

Courtyard by Marriott Dallas DFW Airport
2200 Bass Pro Court
Grapevine, TX 76051

Springhill Suites by Marriott Dallas Airport
2240 W Grapevine Mills Cir.
Grapevine, TX 76051
Phone- 972-724-5500

Ad Writing "Call to Action That Works"
March 29, 2019

What to  bring: Any Direct Mail or Newspaper Ad your company has used in past and results if possible

  • General Rules of Home Service Marketing
  • Having a Clear Message
  • A Proven Messages
  • Defining Your Direct Mail Your Philosophy?
    • Your ad Writing Philosophy
    • How Cards Work vs Letter
    • Who is your best Direct Mail Customer?
  • The Head Line
    • Hot Buttons
    • Raising Curiosity
    • Developing the Message
  • Letter ContentCall to Action
    • What are you offering?
    • Creating Interest in the caption
    • Using Humor
  • Contact Information
  • Post Script Reminders

For additional attendees or more information about this class please email Tim Herbert at