Service Nation Alliance Training Facility 
750 Canyon Dr Ste 200
Coppell,TX 75019

Driving Directions 


Friday March 29, 2019 9:00 AM CST
Friday March 29, 2019 5:00 PM CST

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Ad Writing: Call to Action That Works
March 29, 2019

If you want to grow your business, what is the one thing you need the most?


And for most businesses, the fastest way to get more traffic is through advertising.

Advertising is a game of inches. Small changes in your ad response rates can trigger massive improvements in your profitability. When you're paying for advertising, it's crucial that you write ad copy that can push and persuade people.

What to bring: Any Direct Mail or Newspaper Ad your company has used in past and results (if possible).

Some of the topics covered will be:

  • General Rules of Home Service Marketing
  • Having a Clear Message
  • A Proven Message
  • Defining Your Direct Mail Your Philosophy?
  • Your Ad Writing Philosophy
  • How Cards Work vs Letter
  • Who is your best Direct Mail Customer?
  • The Head Line
  • Hot Buttons
  • Raising Curiosity
  • Developing the Message
  • Letter Content/Call to Action
  • What are you offering?
  • Creating Interest in the caption
  • Using Humor
  • Contact Information
  • Post Script Reminders

Serial Entrepreneur, Ben Stark has built several successful businesses throughout his career. In addition to his practical knowledge of electrical and plumbing systems, he became adept at creating easy-to-follow blueprints for business success while also vigilantly acting as an operational and financial steward to improve the bottom line and realize organizational objectives.

Cancellation Policy

Free Classes
No fee if notified at least 10 business days prior to event.
$499 fee per registrant if notified less than 10 days prior to event, or if registrants don't attend.

Paid Classes
100% refund if notified at least 10 business days prior to event.
No refunds if canceled less than 10 days prior to event, or if registrants do not attend.

To cancel attendance for any training event, call 877-868-5902 or send email to success@serviceroundtable.com with course title, start date, and registrant's names.