Thursday November 21, 2019 9:00 AM CST
Friday November 22, 2019 5:00 PM CST

Add to Calendar


Service Nation Alliance  
750 Canyon Dr Ste 200
Coppell,TX 75019

Driving Directions 

Hotel Recommendations

Hyatt Place Dallas/Grapevine  2220 Grapevine Mills Circle West, Grapevine, TX, 76051

Use code
SERN to get our special rate.

Branding/Selling Private Labeling:
Market Dominance
November 21-22, 2019

When shopping for HVAC equipment, 80% of consumers have no loyalty or preference toward the brand of the equipment being installed. They do however have a strong desire to pick a local company that they trust and feel good about. How can you make sure they call you when the time comes? It's all about YOUR brand.

Successful contractors and branding experts, Ben Stark and Chris Hunter, will explain how they built the highly-visible brands for their 4 companies, and how you can do the same. Part of their success comes from selling their own company-branded equipment line, and they'll detail the best practices you can use to build and sell your privately labeled equipment.

These are some of the topics they'll cover in this 2 day class:

  • Developing your brand from the ground up
  • The best ways to differentiate your company from the competition
  • Developing a marketing culture
  • Go-to-market strategies for large and small markets
  • Low cost marketing programs
  • How to use Social Media to build your brand
  • Selling your private label
If you think all this doesn't apply to your plumbing or electrical company, you're wrong. This is something every contractor should attend. Don't miss it.

This class is free for Service Nation Alliance and Retail Contractor Coalition members.

Cancellation Policy

Free Classes (Service Nation Alliance Members ONLY)
No fee if notified at least 10 business days prior to event.

$499 fee per registrant if notified less than 10 days prior to event, or if registrants don't attend.

Paid Classes
100% refund if notified at least 10 business days prior to event. 
No refunds if canceled less than 10 days prior to event, or if registrants do not attend.

To cancel attendance for any training event, call 877-868-5902 or send email to success@serviceroundtable.com with course title, start date, and registrant's names.