Course Description

Course Description Page
Scroll to the bottom of the page to register.

When

Tuesday April 28, 2020 9:00 AM EST
to
Wedesday April 29, 2020 4:30 PM EST

Where

Service Nation Alliance Training Facility 
750 Canyon Dr.
COPPELL,TX 75019
US
 
 

About the Instructors

Ben and Chris
Ben Stark and Chris Hunter are both successful HVAC and Plumbing business owners and Service Nation Alliance members. They are also members of the GoTime Success Group.

Hotel Recommendations

Hyatt Place Dallas/Grapevine  2220 Grapevine Mills Circle West, Grapevine, TX, 76051
972.691.1199

Use code
SERN to get our special rate.


Contact

Service Nation, Inc. 
8772623341 
alliancesupport@serviceroundtable.com

April 28-29, 2020 - Market Dominance: Creating and Selling Your Brand


Who this class is for:
While anyone who is interested may attend, the target audience for this class is:

Business Owners and Marketing Managers
This class is free for Service Nation Alliance and Retail Contractor Coalition members.
 
What the class will cover:

When shopping for HVAC equipment, 80% of consumers have no loyalty or preference toward the brand of the equipment being installed. They do however have a strong desire to pick a local company that they trust and feel good about. How can you make sure they call you when the time comes? It's all about YOUR brand.

Successful contractors and branding experts, Ben Stark and Chris Hunter, will explain how they built the highly-visible brands for their 4 companies, and how you can do the same. Part of their success comes from selling their own company-branded equipment line, and they'll detail the best practices you can use to build and sell your privately labeled equipment.

These are some of the topics they'll cover in this 2 day class:

  • Developing your brand from the ground up
  • The best ways to differentiate your company from the competition
  • Developing a marketing culture
  • Go-to-market strategies for large and small markets
  • Low cost marketing programs
  • How to use Social Media to build your brand
  • Selling your private label
If you think all this doesn't apply to your plumbing or electrical company, you're wrong. This is something every contractor should attend. Don't miss it.

What you need to bring:

It's always useful for attendees to bring a laptop or tablet, as well as relevant numbers from the business to use in class.

User Cancellation Policy

Free Classes (Service Nation Alliance Members ONLY)
No fee if notified at least 10 business days prior to event.

$499 fee per registrant if notified less than 10 days prior to event, or if registrants don't attend.

Paid Classes
100% refund if notified at least 10 business days prior to event. 
No refunds if canceled less than 10 days prior to event, or if registrants do not attend.

To cancel attendance for any training event, call 877-868-5902 or send an email to success@serviceroundtable.com with course title, start date, and registrant's names.



Service Nation Class Cancellation Policy:

On occasion, due to unforseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.

One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, SNA reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.