Course Description

Course Description Page
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Tuesday, January 26, 2021
9:00 AM CST - 2:00 PM CST  

Wednesday, January 27, 2021
9:00 AM CST - 2:00 PM CST 


This is an online event 

About the Instructors

Ben Stark, Thomas Dougherty, and Trey McWilliams are all successful HVAC and Plumbing business owners and Service Nation Alliance members. They are also members of the GoTime Success Group.


Service Nation Training 
Service Nation, Inc. 

*ONLINE* January 26-27, 2021
Opportunity Management
: Cost Effective Internal Marketing Strategies

Who this class is for:
While anyone who is interested may attend, the target audience for this class is:

Owners, Office Managers, CSR Managers, Marketing Managers.

What the class will cover:

Creating Opportunity
    • The Three Legs of Marketing
    • Farming Service Calls 
    • Friends and Family Programs
    • Community Involvement
    • Other Trades Cross Marketing
Winning at the Dispatch Game
    • Rating your Tech
    • The Right Tech on the Right Call
    • Tech Development, Career Path
    • Dispatching for Profits
Social Media Marketing
    • Building a following using videos.  (Facebook, You Tube, Instagram, Linkedin)
    • Company Face Book Marketing and Boosting
    • Using a Company Face Book Closed Group Account as a culture & communication hub.
Community Networking
    • Marketing Manager's role
    • Church networking
    • Public & Privet School Involvement
    • Networking Groups

What you need to bring:
Current Office Org chart and Marketing/Office Managers job descriptions

It's always useful for attendees to bring a laptop or tablet, as well as relevant numbers from the business to use in class.

Service Nation Class Cancellation Policy:

On occasion, due to unforseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.

One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, SNA reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.

User Cancellation Policy

Free Classes (Service Nation Alliance Members ONLY)
No fee if notified at least 10 business days prior to event.

$499 fee per registrant if notified less than 10 days prior to event, or if registrants don't attend.

Paid Classes
100% refund if notified at least 10 business days prior to event. 
No refunds if canceled less than 10 days prior to event, or if registrants do not attend.

To cancel attendance for any training event, call 877-262-3341 or send an email to with course title, start date, and registrant's names.