The Oldest Appliance Contest

In the early 1990s, Service Roundtable CEO, Matt Michel, came up with the idea of giving away a furnace at a home show to the homeowner with the oldest furnace, provided the winner paid for the installation. When a contractor ran the oldest furnace contest, it was determined to be one of the most, if not the most successful home show promotions in the history of the industry.

The simple beauty of the contest was that every lead was a qualified lead. Everyone who registered knew he had an old furnace. Everyone who registered was willing to pay something (i.e., the installation cost) if he won. So, what do you call someone who knows he's got an old furnace (possibly the oldest in the area) and is willing to spend money to get a new one installed? That's a qualified prospect.

Matt's presented the oldest furnace concept as part of Comanche Marketing presentations for more than a decade. HVAC contractors have run the contest for furnaces and air conditioners. Plumbing contractors have run oldest water heater contests.

For the first time, Matt's packaged the necessary elements from the Service Roundtable's content library and made them available in one, easy to implement program. This is, "The Greatest Home Show Marketing Idea Ever."

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