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Who is the Customer?

Most of the time, the call comes from a woman. What is the customer like? She doesn’t look like you, think like you, or act like you. She's Not you.

It helps to personalize your customer. Give her a name. Describe her. What does she do? What does she listen to? What does she watch? The more effectively you visualize your customer, the more effectively you can converse with her. The more effectively you can converse with her, the more likely it is that she will buy from you.

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