|
Las Vegas Roundtable October 25 – 27 |
|||
|
|
|||
|
You asked for a fall Roundtable. You asked for Las Vegas. We listened.
Hosted at the fabulous Rio All Suites Hotel & Casino, the Las Vegas Roundtable is a wholly new program with an equal focus on HVAC and Plumbing. This power packed two day meeting features some of the most demanded speakers in the industry, plus highly interactive Roundtable breakouts.
Nowhere else in the industry will you get Mark Matteson, Robert C. Viering, Charlie Greer, Ron Smith, and Matt Michel together for a two day event. You do not want to miss this.
Agenda Ÿ Reception Ÿ Featured Presenters Ÿ Tuition (Easy Pay Plan) Ÿ Reserve Your Spot
SPONSORS: Equiguard Ÿ Jackson Systems Ÿ M.A.R.S. Workwear Ÿ dESCO Ÿ Goodman
|
|||
|
Agenda
|
|||
|
Sunday, October 25
5:00 p.m................................................................................................ Opening Reception
Monday, October 26
8:15 a.m. – 8:45 a.m.................................... Welcome, Introductions, & Opening Remarks
8:45 a.m. – 10:15 a.m............................................................................................ Keynote
10:15 a.m. – 10:45 a.m............................................................................................. Break
10:45 a.m. –12:00 noon ................................................................................. Roundtable I Facilitated by Matt Michel
12:00 noon – 1:00 p.m. ............................................................................................ Lunch
1:00 p.m. – 2:00 p.m. ................................................................................... Roundtable II Facilitated by Matt Michel
2:00 p.m. – 3:00 p.m. .................................................................................. Roundtable III Facilitated by Matt Michel
3:00 p.m. – 3:15 p.m................................................................................................. Break
3:15 p.m. – 5:00 p.m.................................................. Marketing Beyond the Yellow Pages: Dominating Local Markets With Online Marketing
Tuesday, October 27
9:00 a.m. – 9:15 a.m. ................................................ Day 1 Recap and Day 2 Introduction
9:15 a.m. – 12:00 noon ............................................................. Charlie “Tec Daddy” Greer
12:00 noon – 1:00 p.m. ............................................................................................ Lunch
1:00 p.m. – 1:30 p.m. ...................................................................... Awards & Recognition
1:30 p.m. – 2:30 p.m. ........................................................................................ Ron Smith
2:30 p.m. – 3:00 p.m. ................................................. Wrap Up & Special Announcements
|
|||
|
Opening Reception: Voodoo Lounge
|
|||
|
The VooDoo Lounge is a New Orleans inspired restaurant and lounge with its crown jewel, the patio, which spans the 50th and 51st floors. The two floors are connected by a 40-ton staircase. Though incredible views are available from every vantage point, the western views promise a rare opportunity to see the sunset just before 6:00 p.m. The VooDoo Lounge doesn’t open to the public until 7:00 p.m. so you will have a rare opportunity to absorb the Las Vegas sunset from this vantage point. Be sure to bring a camera.
This exclusive, open bar event, normally priced at $60 per person, at one of Las Vegas’ premier venues is your opportunity to reconnect with old friends and colleagues and to connect faces to names among Service Roundtable members.
After our closed party, feel free to remain and enjoy the sights and sounds of the VooDoo Lounge, while avoiding the cover charge and the normal, hour long wait-in-line to get in.
|
|||
|
Featured Presenters
|
|||
|
Author of Freedom From Fear
Mark Matteson is an internationally known Speaker, Author and Consultant. He is the founder and President of Pinnacle Service Group, Inc., Lynnwood, WA. His clients include T-Mobile, American Honda Motors, Lynnwood Honda, York International, United Products Group, Honeywell, Carrier, Amana, Bryant, GE, MSCA, SMACNA, NYSERDA, PSE&G, Ferguson, Johnstone Supply, Comfortech/Contracting Business, PHCC, ACCA, and MCA.
With roots in the trades (Mark started as a refrigeration technician), Mark has been called A Street Scholar, an Idea Reporter an insightful Business Humorist. He is author of three books including the best seller, Freedom From Fear.
|
|||
|
|
On stage and off, Mark Matteson is like a force of nature. I’m in awe of his speaking skills and more in awe of Mark as a person.
Because Mark is drawn to others, people are naturally drawn to him. We were both speaking at a conference in Istanbul last year. The speakers arrived a couple of days before the conference to adjust to the time zone and do a little sightseeing. As a group, we would notice Mark was missing (and at 6’8”, it’s hard to miss Mark). Invariably, Mark would be behind us, surrounded by a group of Turkish school children getting his picture taken, engaged in a conversation with some, or offering to take the picture of a couple of tourists. While the rest of us were absorbed by the architecture and exhibits, Mark was absorbed by the people.
Mark is into people. He’s all about people… about their growth and about their development. You cannot spend time with Mark Matteson without him positively affecting you in some way, usually in a way unimagined.
Matt Michel
|
|
|
|
Internet Marketing Expert
Robert C. (Bob) Viering’s roots in the HVAC and Plumbing industry date back to 1979 when he was hired as a residential installation apprentice at TD Industries. In the late 80’s he joined A-abc Appliance & Air Conditioning (an original GroupMac company) where he spent 14 years, most recently as Director of Marketing. Since leaving A-abc, Bob has worked with local service companies across the country, both large and small, to create unique and effective marketing programs and direct response ads.
Though he’s created hundreds of direct mail letters, yellow page ads and other traditional marketing pieces, his passion is Internet Marketing. As an independent consultant, Bob has taught progressive contractors how to use the Internet to grow their business and lower their advertising costs. His methods go far beyond simple Internet advertising. These inexpensive and often free strategies enable companies to develop a far-reaching online presence that works to maximize their exposure to their local market, and effectively convert new prospects into buying customers.
Today Bob has joined the Service Roundtable and heads up the Content Development department.
|
|||
|
|
I often use a yellow pages ad from Gary Katz’ company in Minneapolis as an example of a long copy ad and an ad that carves out a position. The headline of the ad states, “If you’re shopping for the lowest price… KEEP SHOPPING. If you’re shopping for honest, convenient service from professionals you can trust... KEEP READING…” It was a gutsy ad that 99% of the yellow pages professionals would advise against and that 99.9% of advertisers would hesitate to run. Katz ran it and claimed it worked like a charm. Bob Viering created it.
I’ve also talked about the “Steak & Beans” promotion used by A-ABC in Dallas as an example of an excellent, outside of the box promotion that gets the whole company involved. Bob Viering created it.
Bob is one of the least known and best marketers in the service trades. He’s also a student of the craft. Few people in Plumbing and HVAC know more about Internet marketing than Bob. You won’t hear about the things Bob will share anywhere else.
Matt Michel
|
|
|
|
The 2008/2009 Tom McCart Consultant of the Year Service Roundtable Servant Leader
“I believe that profitability is not a matter of luck nor is it a result of hard work,” proclaims Charlie Greer. “It takes as much hard work to fail as it does to succeed. Profits are not made by accident, they are made on purpose. Profits are a result of sound thinking, intelligent planning and deliberate right actions.”
Charlie Greer is the creator of Tec Daddy's Service Technician Survival School On DVD, Creator Of the Slacker's Guide To HVAC Sales On Audio CD, Creator of Charlie Greer's Sales Survival School, and the Discount Club. He is the 2008/2009 Tom McCart Consultant-of-the-Year, a Service Roundtable Consult & Coach Partner, a monthly columnist for Contracting Business Magazine, a member of the Contracting Business Editorial Advisory Board, and a Service Roundtable Servant Leader.
Since 1989, Charlie has traveled the country, working one-on-one with Plumbing and HVAC contractors, their salespeople, and their field service personnel. His unique method of turbo-powering residential maintenance agreements, boosting per call average sales, increasing residential replacement sales and project work can be applied in every kind of company, from large to small, in big cities and out in the country.
Charlie has accumulated a wealth of practical, hands-on experience that he brings to life in his popular and exciting workshops for both Plumbing and HVAC.
|
|||
|
|
People like Charlie seldom get the credit they deserve for all of the things they accomplish. This is because much of it is behind the scenes and much if it is private. Not many people know, for example, the pivotal role Charlie Greer played in the formation of the air conditioning industry’s consolidation movement. Similarly, not many people know the myriad of ways Charlie has helped individual contractors, technicians, and plumbers. That’s the way Charlie wants it. While Charlie is certainly flamboyant and promotional, he is also incredibly humble.
Few people know the real Charlie Greer. When Charlie produces media or delivers live training he’s performing. He’s playing a role. It’s theater. He’s so good at it some mistake it for the real Charlie. The real Charlie is the individual who chooses to play the role because it makes him more effective, it helps him stimulate positive change, it helps him make a difference.
Few people see the real Charlie. Few people see the man who agonizes about the people he couldn’t help; usually because they wouldn’t let him. Charlie is someone who cares deeply about his clients and friends. Because he cares, he pours himself into the products he offers. He performs so others might achieve more. He cajoles, nudges, taunts, and applauds to help others become more successful. Read More
Matt Michel
|
|
|
|
Author of HVAC Spells Wealth Contracting Business Hall of Fame Service Roundtable Servant Leader
HVAC Legend-Crusader is a term many use in describing Ron Smith. Throughout his HVAC business career, starting in 1961, Ron has enjoyed starting new ventures, developing and applying new creative ideas, freely sharing information and introducing enthusiastic and bright people to the industry. Many of his operational systems and processes, and marketing and sales programs are in wide use throughout the United States and Canada.
A true entrepreneur, in 1965 he founded Modern Air Conditioning, Inc in Ft. Myers, FL with a borrowed $500, no customers and no coworkers, and built it into one of the premier and most recognized and respected firms in the U.S. with $15 million in annual revenues (that translates to $40 to $45 Million in today's dollars) before selling it in 1986. Later he purchased, significantly grew, and then sold three similar air conditioning companies in the Louisiana and Florida markets.
In 1985 he founded Service America, based in Atlanta, GA, the first national HVAC franchiser. In less than four years the firm had over 100 franchisees. It was later sold to a Swiss public company, purchased back from them two years later, then sold the second time in 1991 to Roto-Rooter.
Ron Smith & Associates (RS&A), an HVAC exclusive training and consulting company based in Roswell, GA, was founded in 1991. RS&A, with its focus on operations, systems, processes, and disciplines soon became one the industry’s leading training and consulting firms. Ron developed and then over the next several years personally presented his Dominant Market Share yearlong training program to over seventy distributor groups with well over 1700 contractor attendees. He sold the company to Service Experts in 1997.
In 1997 he joined Service Experts in Brentwood, TN, an HVAC consolidator and public company, as Chief Operating Officer and served in that position until after the company was sold to Lennox Industries. When it sold in 2000 it had 116 locations across the U.S after making over 200 acquisitions, with revenues of over $600 million.
Ron founded, co-founded, owned, has had or currently has an ownership position in fourteen businesses.
He served eleven years on the Florida Construction Industry Licensing Board, and also served on the Florida Governor’s Conference on Small Business. In 1979 he was chosen Free Enterprise Citizen of the Year in Ft. Myers/Lee County, FL. In 1980/81 he attended and graduated from Harvard Business School’s Executive Education Program, Managing Organizational Effectiveness.
He is proud of being one of only 28 people to have been elected to Contracting Business magazine’s HVAC Hall of Fame, and was recognized with Service Roundtable’s Servant Leader award. He is on the Editorial Advisory Board of HVACR Business magazine and is one of their contributing editors, and has authored many articles in various trade journals for the past 30 years.
In the past he served on the Board of Directors of Spiro International S.A. in Friborg, Switzerland, the Advisory Board for North Carolina National Bank and the Advisory Board for Roto-Rooter/Service America. He now serves on the Board of Directors of Service Roundtable, Inc and is one of the founders of the company. He is on the Advisory Board of HVACR Business.
Ron, the author of the best selling book HVAC Spells Wealth and the recently released book HVAC Light Commercial Service Agreements consults and coaches with contractors and distributors. He also has a Tennessee based farm vegetable produce business, is a real estate affiliate broker, a remodeling contractor, and has a real estate investment business.
Ron’s civic work includes involvement as area coordinator in a South Florida youth drug abuse program, and chairing a huge church construction project in Ft. Myers, FL on both the Planning Committee and the Building Committee. He and his wife, Betty, do church mission work in foreign countries with one or more trips each year and are very active in their church. He was also a member of the Rotary Club in Ft. Myers, FL.
His pleasure-filled personal achievements include driving a late model stock car for several years at various Florida racetracks including winning the South Florida Late Model 100 lap Championship in 1969, and in 1993 at the age of 57 climbing to the summit of the Grand Teton Mountain in Wyoming. He hikes extensively and has done so in many countries around the world.
|
|||
|
|
When I first broke into the service trades, Ron Smith was already a legend. When every air conditioning contractor in the country thought the path to wealth was residential new construction, Ron bucked the trend. He built one of the nation’s largest and most profitable companies by focusing on service and replacement. He created the maintenance agreement and was the first contractor to hire retail salespeople. Later, he was the first to franchise the industry.
At his heart, I think Ron’s real calling is to teach. He amassed a wealth of knowledge and loves to share it with others. For someone as successful as Ron, he’s also remarkably humble, down-to-earth, and approachable. That makes him all the more effective as a consultant, coach, and trainer.
Ron really is a living, breathing encyclopedia on running a profitable service company. When the situation’s called for it, I’ve seen Ron stop and give an impromptu, mini-seminar that has more useful information than some week long conferences. Whenever Ron speaks, I’m listening.
Matt Michel
|
|
|
|
Service Roundtable CEO
Cited in the book, “The 100 Greatest Sales Tips of All Time,” Matt Michel is listed as one of the hundred “legendary figures” in the world of sales and motivation. The North American Technician Excellence Program and Contracting Business Magazine recognized Matt with the first ever “Golden Toolbox Award” for leadership in the HVAC industry.
Today, Matt Michel is CEO and President of the Service Roundtable, the world’s largest contractor alliance. He began his career in 1983 and has held engineering, marketing, and senior management positions with such leading organizations as the Turbo Refrigerating Company where Matt designed the first solid state control system for a thermal energy storage system; Lennox Industries where he transitioned from an engineering position as head of corporate factory automation to marketing where he led Lennox’ marketing west of the Rocky Mountains; Titus where he led a turnaround of the company’s VAV air terminal and DDC controls business units and was named a Tomkins Industries Innovator for his contributions to the companies cold air distribution technology; the Aire Serv franchise system that he started from scratch and grew to a #233 ranking in the Entrepreneur Magazine Franchise 500 with 24 months before being tapped to head marketing for Dwyer Group Trade Services (Aire Serv, Mr. Rooter, and Mr. Electric); and Decision Analyst where Matt led the Advanced Technology Group, providing marketing research and marketing consulting to leading technology, telecom, and building products companies and organizations, and created the American Home Comfort Survey, which is the air conditioning industry’s largest syndicated research study.
An award winning writer, Matt has published a vast number of technical papers and trade journal articles. He writes “The Rant,” a bi-monthly featured column for Contracting Business magazine. He is also a contributing writer for a number of publications, including Contractor magazine and Southern PHC News.
Matt is the publisher of Comanche Marketing, a leading Internet based marketing publication for small, service businesses. His articles have been reprinted in numerous newsletters, magazines, and websites and his work has been reprinted in sources as diverse as Sales & Marketing Management Magazine to The Limbaugh Letter.
|
|||
|
Tuition
|
|||
|
Putting on an event like this, at a location like this, with a line-up of speakers like this, is not cheap. Yet, the information you will gain, the connections you will make, and the motivation you will leave with make the Las Vegas Roundtable priceless and the tuition is offset by low T&E costs.
Affordable Air
Las Vegas is one of the more affordable cities to visit by air. Round trip airfare to Las Vegas from most U.S. cities is currently between $200 and $300 for October.
Suites For $80 Extend Up To Three Days Before Or After The Meeting
The Service Roundtable has reserved a block of suites at the Rio for $80 per night. This rate can be extended for up to three days prior to the meeting and three days following the meeting. Since the best rate for Saturday, October 24 is $169, this is a terrific rate if you plan on extending your stay. To make a reservation, call 888.746.6955 and refer to group code SRSERV9. You can also book online. Click on the “View Calendar” button to select extended nights.
Suites For $69 Limited Availability And No Extensions Before The Meeting
For a limited time, you can beat the $80 rate by making a reservation directly through the Rio for only $69 for October 25-26. However, to get that rate, you have to 1. Click the “Book Now” button. 2. After the page loads, page down and click the “View Calendar” button. 3. Select “October 2009” as the month, select “Yes” for “Show Hot Deals,” and click the “Update Calendar” button.
Make sure you let Janet Thomasson know you made your own reservation so that we can count your room against our commitment. If you want the $69 rate, act fast.
Tuition
Full Tuition (Includes All Materials, Lunches, VooDoo Cover, Food, & Drinks)............... $499
Additional Personnel..................................................................................................... $459
Easy Pay Plan (Three Monthly Payments).................................... $166
|
|||
|
Reservations
|
|||
|
To make your reservation or for more information, contact Janet Thomasson by email or by calling toll free 877.262.3341. Vendor inquires should be made to Liz Patrick by email or at the same phone number.
|
|||
|
All Rights Reserved © 2009 Service Roundtable™ |
|||
