About Bob Viering
Robert (Bob) C. Viering's roots in the HVAC and plumbing industry date back to 1979 when he was hired as a residential installation apprentice at TD Industries. In the late 80's he joined A-abc Appliance & Air Conditioning (an original GroupMac company) where he spent 14 years, primarily as Director of Marketing. Since leaving A-abc, he has been successful in creating unique and effective marketing programs and direct response ads.
Though he's created hundreds of direct mail letters, yellow page ads, and other traditional marketing pieces, his passion is internet marketing. As an independent consultant, Bob has taught progressive contractors how to use the internet to grow their business and lower their advertising costs. His methods go far beyond simple internet advertising. These inexpensive and often free strategies enable companies to develop a far-reaching online presence that works to maximize their exposure to their local market, and effectively convert new prospects into buying customers.