Matt Michel


About Matt Michel

Matt Michel is an internationally recognized and highly acclaimed motivational and informational speaker.  He has spoken about marketing, branding, sales, pricing, leadership, strategic planning, and goal setting from Istanbul to Australia and every place in-between. 

Matt founded Service Nation Inc., which operates the Service Roundtable (the world’s largest contractor alliance), the Retail Contractor Coalition (a contractor branding and marketing program), the Service Nation Alliance (an elite contractor best practices group), and Roundtable Rewards (the service trades’ largest contractor buying group).  Previously, he founded and created the Aire Serv Franchise System, which is the oldest continually operating HVAC residential franchise network.

In 2015, Matt became the 35th and youngest person inducted into the Contracting Business Hall of Fame.  Contracting Business Magazine named Matt one of the 22 most influential people in the history of the residential HVAC/R industry.  Contractor Magazine named him one of the 18 most influential people in the history of the plumbing/hydronics industries (Matt is the only person to appear on both the Contracting Business and Contractor lists).  The Air Conditioning, Heating & Refrigeration NEWS named Matt one of the top five business advisors in the HVAC industry.

Matt is the inaugural recipient of the HVAC Golden Toolbox Award, presented by North American Technician Excellence and Contracting Business Magazine to “recognize industry leadership and support of technician certification.”  He has received the Significant Sig Award from the Sigma Chi Fraternity. 

Service Nation has been named to the Aggie 100 (“The 100 fastest growing Aggie-owned or Aggie-led businesses in the world.”) four consecutive years, an achievement matched by just six other companies.  Service Nation has also been listed in the Dallas 100 (2013) and has made the Inc 500|5000 the past four years, including a ranking of #76 or higher nationwide for Business Products & Services.

A popular writer, Matt is published more than 60 times per year and is a featured columnist for The Air Conditioning, Heating, & Refrigeration NEWS, Contracting Business Magazine, Contractor Magazine, Contracting Canada, Plumbing & Mechanical Magazine, Southern PHC Magazine, and CB Hotmail.  He also publishes the popular Comanche Marketing blog.