Hilton DFW Lakes
1800 Highway 26E
Grapevine, TX 76051
Courtyard by Marriott Dallas DFW Airport
2200 Bass Pro Court
Grapevine, TX 76051
Springhill Suites by Marriott Dallas Airport
2240 W Grapevine Mills Cir.
Grapevine, TX 76051
Customer service is the new marketing, and it's the new sales engine. Some organizations, large (Amazon, Apple, Patagonia) and small (your favorite local hair salon, perhaps, or local restaurant) already understand this. They've learned to focus their efforts on great customer service and let that customer service drive future sales, and have even been able to reduce their reliance on couponing and similar old-school, unquietly desperate, tactics.
Kenny shows how this can work for your company as well.
Kenny Chapman, The Blue Collar Coach and founder of The Blue Collar Success Group, entered the in-home service industry in 1994 when he bought a truck and plumbing company in western Colorado doing only $1,000 per month in revenue (yes, you read that correctly). Pager and "brick phone"in hand, Kenny scaled the company in only a few years to the point of creating personal income and freedom that was virtually unheard of in the industry. With his company systematized, he was able to take a six-month motorhome trip around the U.S. with his wife, "The Lovely Christy," while the company thrived under his remote leadership.
Others wanted to know his secrets, which came down to cutting-edge strategies for impactful training, effective reporting, management accountability, and proper implementation. Kenny became an E-Myth Certified Coach, took what he learned from mentors and personal experience, and began sharing his message with others in the industry who were sick of their businesses running their lives. He was quickly recognized as a talented speaker and took his message to the "big stage," touring with motivational legend Les Brown, honing his speaking and training skills and publishing his first book, The Six Dimensions of C.H.A.N.G.E. Kenny was named one of America's Premier Experts in 2011 for his work helping entrepreneurs scale their companies and live better lives.
During his time speaking in other industries, while still owning his company in Colorado, Kenny realized his heart was in helping business owners, leaders, and techs specifically within the in-home service industry. He launched The Blue Collar Success Group to fill what he recognized as a gap in the industry, to offer expert technician training and assist owners and leaders in creating businesses that serve their lives. Shortly thereafter, Kenny was awarded The Tom McCart Consultant of the Year Award in 2014 for excellence in the HVAC industry. He was inspired to write his second book, In-Home Sales Acceleration, which reached #1 International Best-Seller status in four business categories. Kenny also writes a monthly column for Plumbing & Mechanical Magazine. He has been seen on ABC, NBC, CBS and FOX, as well as featured in USA Today.
To this day, Kenny records all the Instant Meeting Maker tech training videos himself (these are part of our Essential Club Membership) and develops other web-based resources. He also helps our exclusive Titanium Club members systematize, scale, and enjoy their lives more, does high-level one-on-one Strategic Growth Intensives with owners, and trains select live Blue Collar Academies.
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