Wednesday, July 1, 2021
10:00 AM CST - 3:00 PM CST
WhereThis is an online event
About the Instructors
John LaPlant has worked in the hvac and plumbing contracting industry for over 50 years. And Vicki LaPlant has over 40 years in the industry. Both have worked with all sizes of contractors and learned the best practices, systems and ideas from the very best. John received the distinguished Servant Leader award from Service Roundtable in 2012. Vicki became a member of the HVAC Hall of Fame sponsored by Contracting Business in 2017. She received the Tom McCart Consultant of the year award in 2013. And is a recipient of the distinguished Servant Leader award from Service Roundtable. After 20 years of owning a consulting and training company specifically focused on the contracting industry, Vicki and John joined Service Nation in 2016 as business coaches and trainers. The ideas and tools that John and Vicki bring are practical and easily applied in the real world of contracting.
*ONLINE* July 1, 2021 - Marketing & Selling to Different Generations of Homeowners
Who this class is for:
While anyone who is interested may attend, the target audience for this class is:
General Managers, Sales Managers
Customer Service Reps, Comfort Advisors/Sales Reps
What the class will cover:
This 5-hour seminar examines the differences in 3 generations of homeowners - Baby Boomers, Generation x and Millennials. First it will overview the timeline and the defining characteristics of each generation. The marketing messages that most appeal to each generation will be discussed as well as what offers or promotions work best work with each generation. Finally, based on the differences, the seminar will provide information on which features, benefits and solutions most influence each generation in a selling situation. This seminar will help your marketing group and salespeople, no matter their generation, better relate to their customers.
What you need to bring:
Attendees will need to access this online training course using a laptop or PC.
User Cancellation Policy
No fee if notified at least 10 business days prior to event.
$499 fee per registrant if notified less than 10 days prior to event, or if registrants don't attend.
100% refund if notified at least 10 business days prior to event.
No refunds if canceled less than 10 days prior to event, or if registrants do not attend.
To cancel attendance for any training event, call 877-262-3341 or send an email to email@example.com with course title, start date, and registrant's names.
Service Nation Class Cancellation Policy:
On occasion, due to unforseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.
One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, SNA reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.
In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.