Course Description

Course Description Page
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Friday, April 23, 2021
11:00 AM CST - 3:00 PM CST 


This is an online event 


About the Instructors
Stephen Dale brings over 20 years experience as an operations manager in the home services industry working for two large MEP companies in the Dallas, Texas area where he grew up. He has been a coach and trainer with Power Selling Pros for four years now working with hundreds of companies and many vendors during his tenure. His diversified empirical knowledge is derived through extensive training from the following operations: Nexstar Network, Service Nation Alliance, Business Development Resources, Anthony Robbins Corporation, Airtime 500; just to name a few. He holds a MBA from Texas A&M and a B.A. from Abilene Christian University. His training style is unique through his ability to connect with others at all levels through humor, knowledge, and class participation. His passion for the home services industry illuminates through his ability to discover clients pain points and help provide solutions for success together.

 Erica is an Executive Trainer at Power Selling Pros, where she delivers world-class customer service, leadership, and employee experience training for contractors. She also enjoys serving on the Board of Directors for the Women in HVACR organization and providing education, networking, and new opportunities to women in the trades. She is also an outdoor and survival enthusiast, so you know she can tackle any challenge that comes her way.


Service Nation, Inc. 

April 23, 2021
Comfort Advisor Black Belt

Who this class is for:
While anyone who is interested may attend, the target audience for this class is:

Sales Reps/Comfort Advisors, General Managers,
Sales Managers, Other Managers 

What the class will cover:

Nobody likes to be sold, but everyone likes to buy. Customers want what you offer, sometimes they just need a little show and tell. In this class, you will practice the skills to go above and beyond being the creepy sales person to discovering ways to not just design an estimate, but also how to provide a world class customer experience in the process. You will be able to implement the tools needed to be the kind of person whose number will be saved in every phone, who is the last person in the home every time, and learn how to prevent pushback from happening in the first place.

What you need to use during the course:
Attendees will need to access this online training course on a laptop or tablet.

User Cancellation Policy

Free Classes (Service Nation Alliance Members ONLY)
No fee if notified at least 10 business days prior to event.

$499 fee per registrant if notified less than 10 days prior to event, or if registrants don't attend.

Paid Classes
100% refund if notified at least 10 business days prior to event. 
No refunds if canceled less than 10 days prior to event, or if registrants do not attend.

To cancel attendance for any training event, call 877-262-3341 or send an email to with course title, start date, and registrant's names.

Service Nation Class Cancellation Policy:

On occasion, due to unforseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.

One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, SNA reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.