Course Description

Course Description Page
Scroll to the bottom of the page to register.


Tuesday, October 5, 2021
9:00 AM CST - 4:30 PM CST 
Friday, October 8, 2021
9:00 AM CST - 4:30 PM CST 


Discounted rates are available for attendees at Hyatt Place Dallas/Grapevine. 

Transportation to and from Service Nation Headquarters is available by Hyatt. 

Please check your registration confirmation email for the link to reserve your room. 

If you still need help, please email or call (469) 968-5918. 


Service Nation Headquarters 
750 Canyon Dr. Ste 230
Coppell,TX 75019

About the Instructor

Joe Cunningham
Joe Cunningham, founder of Successtrack Network, was one of the industry's first Million Dollar Men, singlehandedly selling in excess of one million dollars worth of HVAC equipment per year in the highly competitive Houston, Texas market in the 1980's.


Service Nation, Inc. 

October 5 - 8 2021 - Retail Sales Academy

Who this class is for:
While anyone who is interested may attend, the target audience for this class is:

Selling HVAC Technicians and HVAC Sales Professionals


What the class will cover:

The Retail Sales Academy is a unique and proprietary, proven* program consisting of systems that have created more verifiable million dollar replacement salespeople than any other program available in the HVAC industry, bar none!

The skills learned in the Retail Sales Academy will allow a sales rep to out- perform his competitors on a regular basis and close more sales calls than ever before, and the best part is that the program is easy to learn and implement and requires no special skills, just an ability to communicate.

In this extremely hands-on interactive program, the attendee will learn the skill necessary to become a high impact, low pressure, technically savvy replacement salesperson even if he possesses no industry experience upon the beginning of this course. This program is the only course proven to take a person from zero to industry competent closer in just one week. The topics covered in this program will be:

  • Understanding The In-Home Sales Psychology
  • Discovering why and how people buy
  • Learning the HVAC System
  • Uncovering The Prospects Needs & Wants
  • Removing Sales Objections Up-front
  • Implementing a 5 Step Sales Process
  • Performing The Heat Load
  • Choosing The Proper System For Individual Applications
  • The Why You Story
  • Building Customers For Life
  • Creating Referrals

All attendees will receive the following:

  • Detailed workbook
  • Complete customizable sales presentation book
  • Customized selling tools and forms
  • Heat Load forms 
  • Goal Setting Forms
  • Progress Tracking Forms
What you need to bring:
It is always useful to bring a laptop or tablet wit you to a training course.

User Cancellation Policy

Free Classes (Service Nation Alliance Members ONLY)
No fee if notified at least 10 business days prior to event.

$499 fee per registrant if notified less than 10 days prior to event, or if registrants don't attend.

Paid Classes
100% refund if notified at least 10 business days prior to event. 
No refunds if canceled less than 10 days prior to event, or if registrants do not attend.

To cancel attendance for any training event, call 877-868-5902 or send an email to with course title, start date, and registrant's names.

Service Nation Class Cancellation Policy:

On occasion, due to unforseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.

One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, SNA reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.