Tuesday, September 20th, 2022 
9:00 AM CST - 4:00 PM CST 
Friday, September 23rd, 2022
9:00 AM CST - 4:00 PM CST 


Service Nation Headquarters 
750 Canyon Dr. Ste 230
Coppell,TX 75019

Driving Directions 

About the Instructor(s)


Joe Cunningham, founder of The Technical Art Center, was one of the industry's first Million Dollar Men, singlehandedly selling in excess of one million dollars worth of HVAC equipment per year in the highly competitive Houston, Texas market in the 1980's.


Discounted rates are available for attendees at Hyatt Place Dallas/Grapevine.

In addition to a comfortable room, Hyatt offers: 

-Transportation to and from Service Nation Headquarters
-Complimentary Daily Continental Breakfast 

Please check your registration confirmation email for the link to reserve your room.

If you still need help, please email or call 469-293-8820

For questions about this event, contact:

Service Nation, Inc.
or call 469-293-8820

The Retail Sales Academy is a unique and proprietary, proven* program consisting of systems that have created more verifiable million dollar replacement salespeople than any other program available in the HVAC industry, bar none!

The skills learned in the Retail Sales Academy will allow a sales rep to out- perform his competitors on a regular basis and close more sales calls than ever before, and the best part is that the program is easy to learn and implement and requires no special skills, just an ability to communicate.

In this extremely hands-on interactive program, the attendee will learn the skill necessary to become a high impact, low pressure, technically savvy replacement salesperson even if he possesses no industry experience upon the beginning of this course. This program is the only course proven to take a person from zero to industry competent closer in just one week. 

Key Takeaways:
  • Understanding The In-Home Sales Psychology
  • Discovering why and how people buy
  • Learning the HVAC System
  • Uncovering The Prospects Needs & Wants
  • Removing Sales Objections Up-front
  • Implementing a 5 Step Sales Process
  • Performing The Heat Load
  • Choosing The Proper System For Individual Applications
  • The Why You Story
  • Building Customers For Life
  • Creating Referrals

All attendees will receive the following:

  • Detailed workbook
  • Complete customizable sales presentation book
  • Customized selling tools and forms
  • Heat Load forms 
  • Goal Setting Forms
  • Progress Tracking Forms
Who should attend this course?
While anyone who is interested may attend this course, the target audience is: 
  • Selling HVAC Technicians
  • HVAC Sales Professionals 
  • Sales Managers
What you need to bring:
  • It is always useful to bring a laptop or tablet with you to a training course.
  • A workbook will be supplied by the trainer for this course. 
  • A catered lunch will be available for attendees for each day of the course. 

Cancellation Policies: 

Service Nation Alliance 
Service Nation Alliance members may attend training classes free of charge. Please notify us at least 10 days prior to an event if you are unable to attend. If notified less than 10 days prior to an event or if registrants don't attend the event, a $499 cancellation fee may apply. 

Retail Contractor Coalition, Service Roundtable, Associate, and Non-Members 
If you have paid to attend a training course, please notify us at least 10 days prior to an event if you are unable to attend for a 100% refund of your registraiton fee. If notified less than 10 days prior to an event or if registrants don't attend the event, a $499 cancellation fee may apply. 

To cancel attendance for any training event, call 877-262-3341 or send an email to including the course title, start date, and the registrant's first and last name.

Class Cancellation Policy
On occasion, due to unforseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.

One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, Service Nation, Inc. reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.