Branding and Private Label_Sept2022_RegBanner


Thursday, September 15th, 2022 
9:00 AM CST - 4:00 PM CST 


Service Nation Headquarters 
750 Canyon Dr. Ste 230
Coppell,TX 75019

Driving Directions 

About the Instructor(s)

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This is a Service Nation Staff led course. 


Discounted rates are available for attendees at Hyatt Place Dallas/Grapevine.

In addition to a comfortable room, Hyatt offers: 

-Transportation to and from Service Nation Headquarters
-Complimentary Daily Continental Breakfast 

Please check your registration confirmation email for the link to reserve your room.

If you still need help, please email or call 469-293-8820

For questions about this event, contact:

Service Nation, Inc.
or call 469-293-8820

When purchasing a new HVAC system, 80% of homeowners make their decision based on the relationship with their contractor, not the brand of equipment they sell.

Instead of promoting the equipment manufacturer, smart contractors are promoting themselves. Some go so far as to replace that manufacturer's name with their own private label. The result for companies that do is they eliminate competition, increase profits and build a stronger local brand.

This HVAC class was designed for Retail Contractor Coalition members as a way to kickstart your Branding and Private Labeling techniques, but it's open to anyone. In it, you'll learn:
Key Takeaways:
  • How to create a brand that sets you apart from the competition
  • 8 key branding initiatives you should start or fix right away
  • How to market your own privately-labeled equipment
  • Low cost marketing programs you can implement immediately
Who should attend this course?
While anyone who is interested may attend this course, the target audience is: 
  • Owner/CEO/President
  • General Manager, Sales Manager
  • Comfort Advisors/Sales Reps
        What you need to bring:
        • It is always useful to bring a laptop or tablet with you to a training course. 
        • The trainers will provide spreadsheets and templates for use throughout the course. 
        • A catered lunch will be available for attendees for each day of the course. 

        Cancellation Policies: 

        Service Nation Alliance 
        Service Nation Alliance members may attend training classes free of charge. Please notify us at least 10 days prior to an event if you are unable to attend. If notified less than 10 days prior to an event or if registrants don't attend the event, a $499 cancellation fee may apply. 

        Retail Contractor Coalition, Service Roundtable, Associate, and Non-Members 
        If you have paid to attend a training course, please notify us at least 10 days prior to an event if you are unable to attend for a 100% refund of your registraiton fee. If notified less than 10 days prior to an event or if registrants don't attend the event, a $499 cancellation fee may apply. 

        To cancel attendance for any training event, call 877-262-3341 or send an email to including the course title, start date, and the registrant's first and last name.

        Class Cancellation Policy
        On occasion, due to unforseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.

        One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, Service Nation, Inc. reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

        In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.