Tuesday, February 22nd, 2022
9:00 AM CST - 5:00 PM CST 
Wednesday, February 23rd, 2022
9:00 AM CST - 5:00 PM CST 

This is the registration page for the 
IN PERSON version of this workshop. 

Click here register for the
ONLINE version of this workshop.


Service Nation Headquarters 
750 Canyon Dr. Ste 230
Coppell,TX 75019

Driving Directions 

About the Instructor(s)

Tom Peregrino is VP of Coaching and Training for Service Nation's Alliance Premier program.Tom was the former owner of Daffan Cooling and Heating until 2021. His company was recognized for serval achievements including:

2020 Service Nation Alliance Contractor of the Year
2018 Chamber of Commerce Cornerstone Award
2018  Service Nation Alliance Industry Trailblazer Award
Best HVAC Company in Hood County for over
10 years in a row

Tom is a John Maxwell certified coach and has coached and trained many contractors across the nation.   


Discounted rates are available for attendees at Hyatt Place Dallas/Grapevine.

In addition to a comfortable room, Hyatt offers: 

-Transportation to and from Service Nation Headquarters
-Complimentary Daily Continental Breakfast 

Please check your registration confirmation email for the link to reserve your room.

If you still need help, please email sntraining@servicenation.com or call 469-293-8820

For questions about this event, contact:

Service Nation, Inc. 
or call 469-293-8820

February 22-23, 2022 - High Impact Workshop: Alliance Premier  

The Alliance Premier 2-day Workshop gives you unprecedented, one-on-one access to coaching and training provided by a contractor who's been in the trenches, like you. 

This workshop goes beyond theory and dives deep into what it takes to improve your company from where you are at right now. 

This is an interactive workshop where you will have an opportunity to work on YOUR BUSINESS.    

Key Takeaways:

Wisdom from the trenches:  
Learn how Tom built the business, the successes and failures, trials and tribulations, lessons learned, key pitfalls to avoid, how best practices were implemented along the way.

How to recruit and retain top performers: 
Do you have hiring and turnover issues?
Learn a comprehensive system and processes that improve your ability to recruit, retain and develop your team members.
Not just theory, practical applications!

Double your HVAC equipment sales: 
Learn systems and process that can double your HVAC equipment sales WITHOUT increasing your overhead.

Results driven marketing:
How to design and build a marketing program that leaves the competition in the dust.

Bring your topic! 
Tom will help you work on your business at this workshop.

Who should attend this course?
While anyone who is interested may attend this course, the target audience is: 
  • Owner/CEO/President
  • General Manager, Sales Manager, Office Manager, Service Manager 
          What you need to bring:
          • It is always useful to bring a laptop or tablet with you to a workshop. 
          • The trainers will provide spreadsheets, templates, and tangible tools for use throughout the workshop. 
          • A catered lunch will be available for attendees for each day of the course. 

          Cancellation Policies: 

          Service Nation Alliance 
          Service Nation Alliance members may attend training classes free of charge. Please notify us at least 10 days prior to an event if you are unable to attend. If notified less than 10 days prior to an event or if registrants don't attend the event, a $499 cancellation fee may apply. 

          Retail Contractor Coalition, Service Roundtable, Associate, and Non-Members 
          If you have paid to attend a training course, please notify us at least 10 days prior to an event if you are unable to attend for a 100% refund of your registraiton fee. If notified less than 10 days prior to an event or if registrants don't attend the event, a $499 cancellation fee may apply. 

          To cancel attendance for any training event, call 877-262-3341 or send an email to sntraining@servicenation.com including the course title, start date, and the registrant's first and last name.

          Class Cancellation Policy
          On occasion, due to unforseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.

          One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, Service Nation, Inc. reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

          In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.

          Notice of Photographic and Media Recording: 

          Service Nation, Inc. may take photos and videos during this event. Please let us know if you do not consent.