How to Sell Comfort in Todays Economy ONLINE

When

Thursday, March 30th, 2023
9:00 AM CST - 4:00 PM CST
to
Friday, March 31st, 2023
9:00 AM CST - 4:00 PM CST

Where

This is an online event

About the Instructor(s)

Jim Hinshaw has been in the industry for over 5 decades, worked all parts, from manufacturer rep to distributor, including being president of a mechanical contractor and two residential service contractors. in 1999 he started his own consulting business, joined Service Roundtable in 2020, named VP of Vertical Markets in 2022.

For questions about this event, contact:

Service Nation, Inc.
sntraining@servicenation.com
or call 469-293-8820

Learn how comfort is sold today!
(Hint, people buy emotionally, then justify with logic.)

Jim Hinshaw will share how to find out what is important to the homeowner, using a questioning process. He'll show how the customer can't obtain the "perfect comfort" solution anywhere else, it is your unique package.

Jim will share the typical objections found in today's marketplace, and how to successfully handle them.

Then he'll be sharing tools to help sell systems even when the customer can buy our products online, sometimes at less than we can!

Key Takeaways:

How our industry has changed, how sales has to change.
How people buy today. (hint: they buy emotionally, justify it with logic later)
How you can connect emotionally with homeowner fast.
What are some tools that can help you discover the pain, the opportunities in the home.
What are the four typical objections we see in the marketplace and how to handle them.

Who should attend this course?

While anyone who is interested may attend this course, the target audience is

Owner/CEO/President
Sales Manager
Comfort Advisors/Sales Reps
Technical Field Staff

What you need to bring:

Attendees must access this online workshop from a computer.
In addition, please bring average close rate, avg sale for both marketed leads and tech turnovers, as well as a list of objections you hear.
If necessary, the trainer will provide tools and templates to the attendees via email (sent to the email address registered) the business day prior to the start of the workshop.

Cancellation Policies:

Online Course Registration Policy
Registration fees for online courses are non-refundable.

Class Cancellation Policy
On occasion, due to unforseen circumstances, or for circumstances beyond our control, a class may have to be cancelled. We will avoid these cancellations if at all possible.

One of the causes of a cancelled class may be low enrollment. If a class does not meet the minimum enrollment (can differ by class and circumstance) by two weeks prior to the start date, Service Nation, Inc. reserves the right to cancel or reschedule the class. You can help prevent this situation by enrolling in classes early.

In the event of a cancellation, you will be notified of the cancellation, and any funds paid will be refunded.