Each day will start with a general session and a keynote speaker. The keynotes are Phoenix contractor Lou Hobaica; motivational speaker, Kevin Brown; and Service Roundtable president, Matt Michel. The trade show and several breakouts will follow each day. The same speakers who were lined up for the physical show will give the breakouts for the virtual event. Each speaker will go to a virtual room after the presentation to answer questions. The trade show will blow attendees away. A number of booths will be able to use virtual reality and augmented reality. Attendees will be able to immerse themselves in one of these booths and get a 360-degree panorama. They will be able to see products in three dimensions and walk around them, just like a real show.
Our subject matter experts can’t wait to speak to you virtually.
Have you ever been told that…Nice Guys Finish Last?
Well…that’s not the case for the Hobaica family.
Lou will share with you the Hobaica Legacy of Winning with Likability.
Essential leads to Exceptional and Exceptional leads to Extraordinary. Essential is about your job. Exceptional is about your skills and ability to execute. This is tied to what Aristotle said about excellence is therefore a habit. Extraordinary is being more of who you were designed to be and bringing that to what you do and how you do it.
In the 19th century, Horatio Alger wrote approximately 100 books about how young men could rise from poverty to success through hard work and determination. While Horatio Alger is no longer with us, the Horatio Alger story continues to be written and rewritten. The entrepreneurial dream is still possible. It is still a reality. In this uplifting keynote, Service Nation president, Matt Michel shares the stories of entrepreneurs who prove it and the characteristics they exhibit.
A look back on what our industry did to survive, better yet thrive during COVID-19. Lessons learned and how to apply them to continue to thrive and grow in 2021.
Mckena is going to reveal the most common mistakes contractors make on Facebook that make them wonder, "Why am I not getting the return on my investment?".
8 Tools to Keep your Staff Loyal How often do you invest time and money in training your employees and growing their skills just to have them leave you? Often without good reason? Just for $1 an hour more somewhere else? This might sound familiar. It’s hard to keep a good employee. But there are some small, yet very effective changes you can start making right now to keep your best employees around longer. In this session, you will walk away with 8 tools to start keeping more of your employees around for the long run. And remember, employee retention = customer retention.
It's unfortunate, but your customers don’t remember you as well as you might think. Let’s change that! In this presentation, you'll learn strategies to keep your customers coming back to you instead of your competition, and tips and tricks to get customers booking appointments during slow season.
We will not only identify what these 5 "Gotta Have" numbers are and where to find them, we will brainstorm actionable ideas on how you can realistically IMPROVE these numbers resulting in SUBSTANTIAL profit gains. In this economic market, increasing efficiency is where it's at! As a bonus for attending, you will receive three powerful planning and implementation tools absolutely FREE that will help make achieving your 2020 goals a breeze.
Developing & Managing the Training Budget
Calendar of seasonal meetings, and information sources
5 components of conducting a successful meeting
What to cover in the Training Session?
You’ve built a successful business in the trades. Do you know how to retire? Many contractors don't know the first steps to retirement. One thing is for certain—it’s never too early to start planning. This session will cover business valuation, finding buyers, employee buyouts and family transition.
“No pressure selling” has become a buzz phrase for trainers, but we tend to think a little differently. There is no such thing as “no pressure selling.” There may be “no pressure buying,” but there is no such thing as “no pressure selling.” That's why we created the 6 Keys to Low-Pressure Sale.
Attract and retain new customers with Connected Home Services. In this training, professional service contractors will learn how to cross-sell dozens of smart solutions to connect to their customer’s internet, which will allow the subscribers to control through a mobile smart app.
A Connected Home program can help you protect against large national companies that want your clients, and help you create new revenue opportunities within your businesses. This breakout will cover some of the basics, and also give some insight into packaging, performance pay, and best practices.
Mobile devices account for 60-70% of traffic coming to home services websites. In this presentation Chris Behan will discuss strategies to increase traffic volume by modifying PPC (Google Ads), SEO, & social media campaigns, and how to convert that traffic into leads through mobile web app design.
Want to learn the top things a client is looking for? What about how to provide value while getting the profit margins you have always wanted? In this session, you will learn the pain spots, what gets clients excited, the major falling out clients have with contractors, and how to help you do business right the first time around. Knowing this makes your clients happy, builds trust, yields 5-star reviews and gets you paid on time and in full. We’ve seen it all! Come learn and earn!
This session is a must-attend for any manager, owner or leader. In this fun and interactive session, you will learn the 5 tools that you can put to work immediately to have an impact with your team, Use these tools correctly and watch your team unleashed and empowered to reach new levels of success.
Your business is a machine. Are all your gears turning properly? In this review we will discuss the 4 key business segments, or gears every business has no matter what your size. Identifying, measuring and learning how to manage each segment or gear is vital to your overall profitability.
The way in which most leaders buy marketing is broken. Learn how to make marketing decisions that will position your organization for growth.
What do you do when you hire a new Tech who is challenged with understanding systems, repairs and interacting with demanding homeowners? Today, when a Tech walks into a home to perform services and present the job, they have to compete with how quickly the owner can “Google” our service, parts and a DIY script.
So how do we compete, win the job, sell additional services and a maintenance contract? In this session, Robert will discuss best hiring practices that are sure ways of helping you answer all these questions and more.
Lead conversion NOT lead generation is the biggest challenge most contractors face. In this session we’ll unpack best practices for leveraging marketing automation & today’s communication mechanisms to significantly improve your lead conversion rates.
How to prepare in a moment’s notice, create from scratch and keep your team going when the future looks bleak.
It all starts with things we are afraid of: grizzly bears, jellyfish, scorpions, giant snakes, things that can hurt us bad. Then we move into the one thing we are all afraid of: change. What we see today in our business world is no longer “Business as Usual”. In fact, we may not ever be able to do business like we used to years ago. Which actually may not be a bad thing. Ride with me for a while to discover how Change can actually help us improve our lives and businesses. How we may find a rainbow in the Covid storm.
In this session, learn to focus the entrepreneur spirit and run your business by facing the moguls of management, while organizing and strengthening your financials.
In an age of social distancing, being digital keeps you connected to customers. With Siri, Alexa, and 'Hey Google,' instant conversations and answers are now the standard. Come learn 5 ways you can use chatbots to connect with customers, increase your sales, reduce costs, and improve satisfaction.
How to get them, keep them and make them better...
In order to envision excellence when it comes to your marketing strategy, you need to make sure you’re accounting for these 3 must-have strategies. Even if you think your marketing strategy is ‘pretty good,’ now is the time to take action. Join us in this session to see for yourself!
Learn how contractors miss opportunities and greater profits by the assumptions they accept about maintenance programs. Dave will share practices, efficiencies, and profitable solutions that his HVAC & Plumbing company has created by running theirs very differently than what is commonly taught.
Zoning for homes and commercial buildings solves the comfort and balanced temperature problems and $aves on energy costs. However if you're a contractor who shy's away from zoning, here you'll learn to have confidence to sell zoning on every job, adding extra profit while beating your competition.
This session will discuss the benefits and advantages of an Executive Bonus plan using life insurance. We will also touch on the topic of using Cash Back Term insurance to retain and reward key employees.
Running a service business in today’s environment can be tough. Attracting and retaining qualified employees is an obstacle that all business’s deal with. Executive Bonus arrangements are an ideal solution. The employer has the ability to reward only selected key employees and the costs are typically tax deductible.
Workflows, photos, and videos enable managers to coach techs to level up their skill set.
Kenny will present his six habits of purposeful leadership, including attracting the right team members and how a company’s purpose mirrors the leader’s purpose. Each attendee will leave with a personalized Daily Leadership Success Plan and a greater understanding of how to be an effective leader.
Learn how to become an “SEO Vigilante” and battle spam listings in your service area. Right now, more than ever, Google wants your help to spot “spam business listings”. They rely heavily on crowd sourcing and public opinion to keep GMB listing info accurate. In this session, you will learn how to spot “spam” Google My Business listings while, at the same time, making sure your business avoids being classified as such. Learn the steps to take to get rid of competitors using keyword spam and fake addresses in their listings. We promise the tools we lay out in this session will enable you to become the “SEO Batman” of your area—not the hero your competition wanted, but the hero any rule benders deserve!
It’s time for remodelers to be the complete home remodeling solution. Tune in to hear how offering “in-house” financing options can help make your customers happy and increase your bottom line.
The question is not how to interview Millennials but how to engage all candidates in learning about them and what motivates them. It’s getting past the stereotypes and labels that are biases we all carry from our experiences and external influences of our lives. Let’s talk about how to perform an interview that gets pass learning about a person’s skills and more diving into their personalities and things that motivate them. It’s what makes them tick, what affects their attitudes, what extinguishes their passions, and what sets them on fire. It’s about making interviewing more a science and less of an Art. Let’s have a discussion and share among one another to improve the odds of making that great hire.
Many service businesses have toxic behaviors lurking in their company culture, and they don’t even know it. Roger Daviston will explain common toxic workplace behaviors and how you can begin the shift to a healthier culture.
Michelle is going to compare old school customer interaction with present technology and what the future holds. She will explain what we have forgotten that still works, how to blend that with current technology, which will unexpectedly wow the customer!
In this session, we'll talk through the data points, show the funnel, and explain where the bottlenecks are. Then we'll go through how to dramatically increase the likelihood job seekers will progress through each stage of the process without spending any additional money on the job boards.
Businesses across America are reopening their doors, and your customers are ready to take care of the projects that lockdown orders forced them to put off — the ideal scenario for home services businesses. If you want to put your company in a position to rise above the benchmarks that you set before the pandemic, the time to get your marketing plan in order is right now.
Here’s what you’ll learn during the presentation:The elements of a successful brand
Every style has its moment – learn what trends are new and now for Kitchen and Bath. Discover the latest innovations in plumbing, lighting and appliances, developed with thoughtful insight from industry influencers, style icons and leading market research. Moreover, learn how to incorporate them into your home design and fall in love with your choices today - and love them for many years to come.
Stop leaving money on the table! This session will challenge you to explore financing options for all credit situations. You will learn why offering financing to your customers is NOT the pain you think it is and once was!
No matter your field, most contractors learned QuickBooks through trial & error. So it's no surprise that some mistakes were likely made! These top 10 issues & related "fixes" will enable you to be better equipped to identify common errors and understand the alternatives to correct your financials.
While industry “trunk slammers” compete using low-price/low-quality tactics, high-performance HVAC pros profitably grow their business year after year by offering the safety, health, comfort, and efficiency benefits that customers deserve. Join us to learn high-performance HVAC sales strategies!
SF&P Advisors is going to walk you through making an acquisition. We will discuss the value it can bring to your business along with the pitfalls to avoid. We we will break down the financials so you can determine if this is the best growth strategy for you and share recent case studies.
You should be tracking everything when it comes to digital marketing. There is no reason in 2020 that you shouldn't know your exact ROI, close ratio, how CSR's are handling leads & know specifically for every service you offer. We will show you how to hold your agencies accountable & KNOW what works.
Learn about the fundamentals of Indoor Air Quality, how to assess it, design appropriate solutions and drive profitable differentiation with your clients.
When Tom began his career, he wasn't an owner in the industry and he didn't have family to give him a leg up. But, he had people that showed him how to think like an owner.
Here’s Tom’s school of thought: “Once you think like an owner, you know what and what not to take to the owner, and how to present ideas in a way that makes sense to them.” Tom will show you how adopting this approach is a surefire way to setting you on a path to getting the right results within the company and achieving personal success.