Full Schedule

    Badge Pickup & On-site Registration Hours

    Location: Down escalators, turn left, opposite Trinidad Pavilion

    Monday: 3 PM–5 PM

    Tuesday: 8 AM–5 PM

    Wednesday: 8 AM–5 PM

    Thursday: 8 AM–12 PM

    October 25th
    Alliance Day

    8:00 AM: Breakfast: Exclusively for Alliance Members | Trinidad 2

    9:00 AM: Keynote | J.B. Bernstein: Sometimes to Win You Have to Change the Game | Trinidad 3

    10:00AM: Exit Strategy Panel | Trinidad 3


    11:00AM Karen Williams: Understanding the Minds of Technicians | Trinidad 3

    12:00PM Lunch: Exclusively for Alliance Members | Trinidad 2


    1:00PM: Recruiting Panel Hosted by Steve Miles | Trinidad 3


    1:50PM: Mike Fredricks: How to Use Financing to Close Sales | Trinidad 3

    2:40PM: Dan Goodman: Capitalizing on the Connected Home | Trinidad 3

    3:30PM: Melanie Gentry: Woah! That Profit's Mine! | Trinidad 3

    4:20PM: Bob Viering: Programs Update | Trinidad 3




Featured Seminars

Sometimes to Win, You Have to Change the Game

TUESDAY OCTOBER 25
Service Nation Alliance Keynote: J.B. Bernstein

(Exclusively for Members of the Service Nation Alliance)

Legendary Sports Marketing Pioneer & Inspiration for the Hit Film, "Million Dollar Arm"

Driving to the Limits
of Possibility

WEDNESDAY OCTOBER 26
Service World Expo Keynote: Derek Daly

International Racing Champion, Best-Selling Author, and TV’s Face of Motor Sports

Improbable to
Unstoppable

FRIDAY OCTOBER 28
Service Roundtable Keynote: Fredi Lajvardi

Nationally Recognized STEM Educator & Subject of the Critically Acclaimed Documentary, "Underwater Dreams", and Major Motion Picture, "Spare Parts"

Service Nation Alliance Day (Exclusively for Members)

J.B. Bernstein
Oct 25 | 9:00AM

Sometimes to Win, You Have to Change the Game

John Illes
Oct 25 | 10:00AM

Private Equity and Bank Investors teach you how to "get out" with cash. Presented with Peter Holton and Bob Goldsmith.

Karen Williams
Oct 25 | 11:00AM

Understanding the Minds of Technicians: HVAC Surgeons on Call

Steve Miles
Oct 25 | 1:00PM

Recruiting Panel Moderator

Service Nation Alliance Day (Exclusively for Members)

Mike Fredricks
Oct 25 | 1:50PM

How to Use Financing to Close More Sales

Dan Goodman
Oct 25 | 2:40PM

Capitalizing on the Connected Home

Melanie Gentry
Oct 25 | 3:30PM

Woah! That Profit's Mine!

Lou Hobiaca

Alliance Day Emcee

Service World Expo Main Stage

Derek Daly
Oct 26 | 9:00AM

Complete Champion Culture: Driving to the Limits of Possibility

Kenny Chapman
Oct 26 | 11:00AM

The Elusive Next Level of Your Business is Closer Than You Think

Adams Hudson
Oct 26 | 4:00PM

Maximum Velocity Marketing

Jeff Havens
Oct 27 | 4:00PM

Unleash Your Inner Tyrant!

Leadership and Management Lane

Ron Smith
Oct 26 | 10:00AM

Legends of the Industry
(interviewed by Matt Michel)

Rodney Koop
Oct 27 | 1:00PM

The Forgotten Team Member

Vicki La Plant
Oct 27 | 2:00PM

Women in HVACR Panel

Steve Wood
Oct 27 | 3:00PM

Fast and Furious Leaders:
8 Things They Do to Win Everyday

Sales Lane

Todd Liles
Oct 26 | 10:00AM

Killing the Professional

Joe Cunningham
Oct 27 | 1:00PM

Built from Scratch: Creating the
Next Generation of Technicians

Charlie Greer
Oct 27 | 2:00PM

Water Purification:
Why and How to Sell It

Drew Cameron
Oct 27 | 3:00PM

Recruiting for Riches

Business Development Lane

Tab Hunter
Oct 26 | 10:00AM

Get Out of the Way and GROW!

Ken Goodrich
Oct 27 | 1:00PM

Market Leader:
Acquire the Keys to the Kingdom

Gary Hsieh
Oct 27 | 2:00PM

The Connected Home

Al Levi
Oct 27 | 3:00PM

The 7 Power Contractor

Marketing Lane

Mike Montano
Oct 26 | 10:00AM

5 Key Strategies to Being
Remarkable on Yelp

Dave Squires
Oct 27 | 1:00PM

Making More Money by Having the
“Brains to Know” Where Your Market Really is… and the “Guts to Say No” Where it Isn’t. (Presented with Mike Layton)

Dan Antonelli
Oct 27 | 2:00PM

Marketing Your HVAC Business:
From Branding to Web (and Everything In Between)

Brigham Dickinson
Oct 27 | 3:00PM

The Pattern
for Excellence

Service Roundtable Day

Fredi Lajvardi
Oct 28 | 9:00AM

Improbable to
Unstoppable

Tom Piscitelli
Oct 28 | 10:00AM

Partnering for Profit

Stephanie L Barney
Oct 28 | 11:00AM

Finders Keepers: Recruiting and Retaining the Best Technicians

Kathie Todd

Service Roundtable Day
Emcee